Our Story

SCULPTED was born from a simple but brutal moment: a summer barbecue in the garden, a quick family photo, and James Turner, 38 years old, no longer recognising himself.

A British dad of two, once the mate who never missed Sunday league football, he had slowly become the man who worked long hours, commuted in packed trains, grabbed late-night takeaways, and carried a little more weight than he ever expected. That smart polo shirt he thought looked decent? It clung in all the wrong places, showing exactly what he didn’t want it to. That photo—the one he avoids now—said it all.

He wasn’t ashamed of his body. He was frustrated that no brand seemed to respect men like him. Why do women get shapewear, sculpting fabrics, flattering cuts—while men are left with boxy basics that make us look worse than we are?

That evening, James realised something simple but revolutionary. Men deserve better too. We don’t need filters, tricks, or fad diets to squeeze back into the shape we had at 21. We just need clothes that understand us—the modern man who spends hours in meetings, squeezes in the gym when he can, carries the marks of real life, but still wants to look sharp and confident.

So he created SCULPTED: men’s makeup, but better. Tees that naturally flatter the male physique, square off the shoulders, refine the chest, smooth out what we’d rather not show—while keeping it discreet, natural, and real.

The mission is clear: to give men back the confidence we deserve. You don’t need a perfect body to look good. You just need a garment that respects yours. Because when your clothes work for you, you stand taller, speak with confidence, and finally look in the mirror and say: “Yeah, I look good.”

Today, James wears SCULPTED every day. And when the camera comes out? He doesn’t duck away anymore. He smiles.